12) Financial Review
Tom and Polly go back to the last predictive campaign they ran and turn to the Forecast by Cycle report.
Comments on assumptions
Forecast by Cycle
- Polly enters a revenue figure per Result of $25. This is the fee that GTI Marketing gets for each renewal.
- After consultation with Tom, Polly enters a cost per agent hour of $33. This is the fully loaded agent cost that Tom thinks GTI Marketing should use in their costings, if they go ahead with a predictive dialing solution.
Comments on campaign output
Revenues are at around $59,000 and costs of around $23,500, giving a very healthy profit margin. It sounds too good to be true. Her agents have a lot of experience in this kind of campaign but somewhere she knows something is not quite right. The market doesn't normally support profit margins of these amounts; it's too competitive for that.
Polly knows she has more work to do to develop a sound business case.
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